Are you tired of your feature velocity being measured in months instead of days?

Are you worried that competitors are out-innovating you?

Are you spending too much on AWS?

Are you struggling to adopt serverless?

đź‘‹ Hi, I’m Yan Cui, an AWS Serverless Hero and the author of Production-Ready Serverless. I help clients go faster and deliver more with less.

I have run production workloads at scale in AWS since 2009. As a consultant, I have helped many clients of a variety of domains and sizes achieve a positive business outcome.

If you’re looking to improve your feature velocity, reduce your costs, and make your systems more scalable, secure, and resilient, I can help. I have done it before, multiple times. Contact me today to learn more.

I have been fortunate to work with some of the brightest engineers in the industry and I’m honoured that they value my advice. 🙏

Yan's time was easily the best investment I've made in tech. He instantly understood our complex requirements and provided creative and very practical solutions that we implemented the same day.
Yan's expertise in AWS-powered Serverless infrastructure is world-class. Very highly recommended.
Iman Fadaei
Founder at Whitelance
Yan's time was easily the best investment I've made in tech. He instantly understood our complex requirements and provided creative and very practical solutions that we implemented the same day.
Yan's expertise in AWS-powered Serverless infrastructure is world-class. Very highly recommended.
Iman Fadaei
Founder at Whitelance

My services

Serverless Training

Go from zero to knowing how to build production-ready serverless applications with my two-day, hands-on workshop. See the workshop curriculum here.

Available both in-person (within Europe) and remotely (delivered over Zoom).

Price: €17,500 Fixed Fee + Expenses

Custom Projects

Do you have a great product idea but need help to execute it?

I'm a seasoned builder and can take your idea from the drawing board to production. I have helped several clients successfully launch their MVPs. (see case studies here and here)

Price: Fixed Fee, Fixed Scope

Architecture Review

Are you worried that your system is not well-architected and you'll face problems as it grows?

I will review your codebase and architecture and collaborate with your team to pinpoint risks and recommend enhancements.

Price: €6,000 Fixed Fee

Advisory Retainer

If your team needs regular guidance as they take their first steps into serverless, I offer a monthly retainer service that allows unlimited access to me for calls, emails, asynchronous reviews, or quick chats.

Price: From €2,500 Per Month

Getting Help Too Late

Waiting until mistakes are made? Fixing issues retroactively is much more expensive and time-consuming than addressing them early.

Save time and money, and avoid headaches by getting the right advice early and starting on the right foot.

Consulting Call

Stuck on an AWS problem? Need quick help on some architecture design tradeoffs? Or maybe you're looking for an expert to lay out your options and give you some suggestions? Book a call with me and get unstuck today.

Price: €480 Per hour

Private Events

Want to inspire and excite your colleagues about serverless? Or help them understand how serverless can benefit your organization?

Book me for a private speaking session and deliver a presentation (with Q&A).

Price: €1,750 + Expenses

Custom Training

Level up your team with hands-on training tailored to your specific needs.

I can work with you to design interactive and hands-on workshops to accelerate your team's skills and confidence.

Price: Based on Scope

Don’t see a service that perfectly aligns with your needs? Don’t worry, we can create a custom engagement structure together and find something that works for you.

Yan was a key factor for the success of the launch of our app. He cared about every detail and took his time to understand each task. Thanks to him, we made better decisions that made us stay on the budget, keep the app safe and go even faster. We had a very limited budget for launching the app but still, we chose Yan to work on the project, why? Because it is simple math, Yan can go 3 times faster than anyone else and can definitely bring better results.
Karam Fattal
Co-Founder at Nova Sport
Yan was a key factor for the success of the launch of our app. He cared about every detail and took his time to understand each task. Thanks to him, we made better decisions that made us stay on the budget, keep the app safe and go even faster. We had a very limited budget for launching the app but still, we chose Yan to work on the project, why? Because it is simple math, Yan can go 3 times faster than anyone else and can definitely bring better results.
Karam Fattal
Co-Founder at Nova Sport

Case Studies

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TotallyMoney’s mission is to improve the UK’s credit score and cement its position as one of the most customer-focused FinTech brands nationwide.

I helped their teams gain confidence with serverless technologies such as API Gateway, Lambda and DynamoDB. They discovered new architectural patterns and made strides towards refactoring their existing services to serverless.

Read the case study…

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InDebted’s mission is to fix the broken debt collection industry.

I helped the team get up to speed with serverless and become comfortable with new services such as DynamoDB, Kinesis and Step Functions. They have since rebuilt and modernised their entire platform and are making heavy use of open source tools such as the Serverless Framework and Terraform.

Read the case study…

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ElderCounsel helps legal practitioners streamline their elder law practices. Their flagship product is a document drafting software that can generate a wide array of legal documents related to elder law.

I designed and implemented the backend system on AWS. The system has many integrations with 3rd party systems such as SalesForce and specialized CRMs that cater to law practices.

We were able to overall many challenges and deliver a working system on time and on budget.

Read the case study…

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Nova Sport is a social network that lets students connect and play sports together and gain access to their university’s sports classes. As a bootstrapped startup, Nova Sport had a limited budget to build and launch their initial MVP.

I worked with the founders to fine-tune requirements, and I designed and implemented the backend for both the mobile app and CMS in 4 weeks.

The MVP launched on time and without a hitch. It impressed the investors, and the app was well-received by users. This allowed the company to raise further funding and continue to grow.

Read the case study…

 

Need help?

Let’s schedule a call to talk about your project and how I might be able to add value to your business.

Yan is one of the rare people who can speak the language of business and of devs, while presenting solutions that are spot on. Bring him on, it’s just common sense.
David Wilts
Founder/CEO at Digital Masterplanning
Yan was extremely knowledgeable and personable. He was able to answer difficult questions with ease, and has helped steer us in the right direction going forward with AWS.
Daniel Mackenzie
Software Engineer at CEF
Yan is very easy to work with and extremely knowledgable about AWS. He was able to quickly understand our requirements and give us good suggestions.
Dan Pudwell
Technology Director at Grid Smarter Cities
If you want to learn Serverless and AWS, you can not find a better person than Yan. This is one of the best investments you can make for your Serverless journey.
Bala Chalasani
Founder at Cloud Architectures

Why you shouldn't hire me

If you’re looking for the cheapest option, I’m probably not the right choice. My services come at a premium because I specialize in solving complex problems quickly and effectively. Hiring me isn’t just about cost—it’s about the value of getting it done right the first time and avoiding expensive mistakes down the road.

If you want someone to blindly execute without questioning your approach, we’re unlikely to be a good fit. My role is to challenge assumptions, explore alternatives, and guide you toward solutions that are scalable, reliable, and future-proof—even if that means saying “no” to less optimal ideas.

If you’re expecting a quick fix or shortcut, I might disappoint you. I focus on long-term success, which means addressing root causes, not just symptoms. This requires thoughtful planning and collaboration, but it saves time and headaches in the end.

Finally, if you don’t have clear goals or a definition of success, I might not meet your needs. I work best with teams ready to set objectives, measure progress, and adapt to ensure real results.

Yan's profound expertise in AWS was nothing short of a game-changer for our infrastructure and team practices. His knack for simplifying intricate concepts and providing comprehensive materials turbocharged our team's adoption of AWS services. Beyond his technical prowess, Yan's friendly demeanor makes him a joy to work with.
Karam Debly
CTO/Technical Co-Founder
Yan's profound expertise in AWS was nothing short of a game-changer for our infrastructure and team practices. His knack for simplifying intricate concepts and providing comprehensive materials turbocharged our team's adoption of AWS services. Beyond his technical prowess, Yan's friendly demeanor makes him a joy to work with.
Karam Debly
CTO/Technical Co-Founder

Want to work with me?

Tell me about your needs and let’s explore possible ways for us to work together.

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